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Kelda Roys

Photo: Ballotpedia

Kelda Roys

Democratic

State Senator

Who is Kelda Roys?

Wisconsin State Senator representing District 26 (since 2021); attorney, small business owner, and former nonprofit executive; born June 24, 1979; previously served in the state Assembly; endorsed by WEAC (teachers union) and former Lt. Gov. Mandela Barnes

Where does Kelda Roys stand on the issues?

abortionsupport

Roys has advocated for abortion rights throughout her legislative career and previously led NARAL Pro-Choice Wisconsin.

Position sources (1)
economy-jobssupport

Roys supports raising the minimum wage and has co-authored legislation to set it at $15 an hour with a path to $20 by 2030.

Position sources (1)
educationsupport

Roys states a plan to fully fund public education and has been endorsed by the state's largest teachers union.

Position sources (1)
elections-democracysupport

Roys pledges to protect democracy from the Trump administration and positions herself as a candidate who will confront it.

Position sources (1)
healthcaresupport

Roys is described as having a record of expanding access to healthcare and plans to open the state health care plan to let anyone buy in.

Position sources (1)
taxes-budgetsupport

Roys says she would restore the top income tax rate so the state's wealthiest pay more, arguing the tax burden should not fall on working people and small businesses.

Position sources (1)

In their own words

“He attacked public education and put in the most devastating cuts in the history of the state to public schools. Our kids have never recovered from that.”

“It's not fair for working people and retirees and the middle class and young people just starting out to have to pay our fair share of taxes and the wealthiest among us don't. It's not fair for small businesses to bear the brunt of providing public services.”

“I'm not calling for immediate elimination but we are spending nearly $700 million each year on unaccountable, discriminatory, non-transparent voucher programs that the evidence shows on balance perform no better than public schools.”

“People want a proven fighter. Someone new or inexperienced and a mealy-mouthed moderate is not going to cut it in this moment… If we have someone that isn't capable of being aggressive and making Tom Tiffany accountable for his horrible record of hurting Wisconsinites… we're not gonna win.”

“No. 1, we have to have a leader who will protect Wisconsinites against the attacks from the Republican regime in Washington”

Political ads about Kelda Roys

Ads a BadgerBrief editor confirmed are about Kelda Roys, from the Meta Ad Library. Spend is the range Meta discloses.

Supporting ~$3k · 8 ads
  • Support$1,000–$1,499

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I called out Trump's pick for governor: he refuses to hold the president accountable for his reckless, irresponsible behavior and will be a rubber stamp for his agenda in Wisconsin. I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$400–$499

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I called out Trump's pick for governor: he refuses to hold the president accountable for his reckless, irresponsible behavior and will be a rubber stamp for his agenda in Wisconsin. I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$400–$499

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I called out Trump's pick for governor: he refuses to hold the president accountable for his reckless, irresponsible behavior and will be a rubber stamp for his agenda in Wisconsin. I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$300–$399

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$300–$399

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$200–$299

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I called out Trump's pick for governor: he refuses to hold the president accountable for his reckless, irresponsible behavior and will be a rubber stamp for his agenda in Wisconsin. I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗
  • Support$0–$99

    Kelda Roys

    Paid for by Friends of Kelda Roys

    Kelda Roys is a proven Democratic leader who gets things done for Wisconsin families. A state senator, small business owner, attorney, and mom and stepmom of 5, Kelda is relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.

    View ad on Meta ↗
  • Support$0–$99

    Kelda Roys

    Paid for by Friends of Kelda Roys

    I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake: we're in the fight of our lives - for our democracy and our kids' future. But with your support, we will win!

    View ad on Meta ↗

Sources

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