Wisconsin 2026
Who's paying to reach you?
Every political ad we've tracked reaching Wisconsin voters — the sponsor, who paid for it, and how much they spent — from the Meta Ad Library, Google's political ads, and broadcast-TV FCC filings.
How to read this — a sponsor name is not an endorsement
Sponsor names come straight from the Meta and Google ad libraries and FCC orders. Attribution to a specific candidate only happens after a human verifies the source — treat the sponsor as reported by the platform, not as our claim about who it really backs.
$1.5M
Total tracked ad spend
Estimated (range midpoints).
$392k
Outside money (estimated)
Not a candidate's own committee.
Bryan Steil
Most-attacked candidate
U.S. House of Representatives — Wisconsin District 1 · $376k against
Ad money, race by race
Each race, ranked by tracked ad spend. The pill shows the estimated share from outside groups; the bar shows the split between supporting and attacking spend. Tap a race for the candidate breakdown.
Governor of Wisconsin
1% outside$852k
100% for · 0% against
77 ads · estimated
U.S. House of Representatives — Wisconsin District 1
90% outside$418k
10% for · 90% against
45 ads · estimated
Wisconsin Supreme Court — Rebecca Bradley's Seat
$102k
100% for · 0% against
21 ads · estimated
U.S. House of Representatives — Wisconsin District 7
3% outside$70k
100% for · 0% against
52 ads · estimated
U.S. House of Representatives — Wisconsin District 3
2% outside$28k
98% for · 2% against
34 ads · estimated
U.S. House of Representatives — Wisconsin District 5
$18k
100% for · 0% against
12 ads · estimated
U.S. House of Representatives — Wisconsin District 6
$5k
100% for · 0% against
12 ads · estimated
State Treasurer of Wisconsin
34% outside$4k
73% for · 27% against
21 ads · estimated
Secretary of State of Wisconsin
11% outside$3k
91% for · 9% against
38 ads · estimated
U.S. House of Representatives — Wisconsin District 4
52% outside$2k
98% for · 2% against
12 ads · estimated
U.S. House of Representatives — Wisconsin District 8
2% outside$2k
98% for · 2% against
27 ads · estimated
Lieutenant Governor of Wisconsin
50% outside$1k
100% for · 0% against
16 ads · estimated
U.S. House of Representatives — Wisconsin District 2
17% outside$897
100% for · 0% against
6 ads · estimated
Attorney General of Wisconsin
100% outside$150
100% for · 0% against
1 ads · estimated
Broadcast TV ads
Political ad orders on Wisconsin broadcast stations, from the FCC public files — $2.4Mtracked so far. TV spend is exact (stated on the order). “Refers to” comes from each sponsor's own required FCC disclosure form.
Alliance for Economic Freedom
$307k3 orders · 2 stations · Milwaukee
Ads refer to: Bryan SteilWisconsin's 1st Congressional District
Opportunity Wisconsin
$299k10 orders · 1 station · Milwaukee
Ads refer to: Bryan SteilTariffsHealth care costs
Restoration of America PAC
$232k4 orders · 1 station · Milwaukee
Ads refer to: Wisconsin Gov
Campaign for America First International Assistanc
$34k1 order · 1 station · Milwaukee
Ads refer to: Representative Brian Steil
Issue/Campaign for America First International Assistanc
$13k1 order · 1 station · Milwaukee
Campaign for America First International Assistance
$01 order · 1 station · Milwaukee
Ads refer to: Bryan Steil (WI-01)Agriculture / Farmers & Ranchers; Medical Research Funding
Campaign for America First Int. Ass
$01 order · 1 station · Milwaukee
Ads refer to: Brian Steil
Issue/Jewish Democratic Council
$01 order · 1 station · Milwaukee
Ads refer to: Dangerous government action against protestors, mentions Trump
The numbers behind it
$12.6M–$14.8M
Total spend
1,116
Tracked ads
223
Sponsors
141
Running now
Spending for & against each candidate
- Tom Tiffany$297$836k
- Bryan Steil$376k$99
- Chris Taylor$102k
- Kevin Hermening$60k
- Mitchell Berman$40k
- Scott Fitzgerald$18k
- Rebecca Cooke$149$13k
- Derrick Van Orden$297$13k
- Michael Alfonso$149$6k
- David Crowley$5k
- Glenn Grothman$4k
- Sara Rodriguez$4k
Top spenders
Estimated spend (range midpoints), by sponsor.
Most reach per dollar
Impressions per $1 spent — who's stretching their ad budget furthest (min $1k spend).
- DCCC289/$1
- Brad Smith for Congress210/$1
- CONSERVATIVES FOR LOWER HEALTH CARE COSTS INC205/$1
- Faithful Media184/$1
- Faith in Place174/$1
- CATHOLICVOTE.ORG CANDIDATE FUND173/$1
- Home of the Brave USA Inc150/$1
- FRIENDS OF HUMA FOR JUDGE147/$1
Figures are estimates — Meta reports spend and impressions as ranges, so we use midpoints. Reach-per-dollar reflects targeting and competition, not just ad-buying skill.
Sources: Meta Ad Library + Google political ads (BigQuery) + FCC broadcast political files, Wisconsin, political & issue ads. Updated daily.