BadgerBrief

State Executive · Primary August 11, 2026

Who is running for Secretary of State of Wisconsin in 2026?

6 candidates are running.

Why this race matters

Incumbent Sarah Godlewski stepped down to run for Lt. Governor. The Republican to receive the most votes in the primary will advance to the general election.

Democratic primary

Republican primary

Green primary

Who has raised the most money?

CandidateRaisedSpentCash on handThrough
Pete Karas$8,720$0filings through Jun 30, 2026

Federal data: FEC. State data: WI Ethics Commission Sunshine (non-commercial voter education use).

Ad money in this race

Who is paying to influence this race — supporting or attacking each candidate, and how much is a candidate's own committee vs. outside groups. Spend and reach are platform-disclosed ranges; figures are estimated midpoints. This shows pressure, not who wins.

Pete Karas

$1k

Supporting

$0

Attacking

145k

Reach

$1k own committee · $0 outside (estimated)

Brayden Myer

$845

Supporting

$0

Attacking

33k

Reach

$845 own committee · $0 outside (estimated)

JoCasta Zamarripa

$547

Supporting

$0

Attacking

51k

Reach

$497 own committee · $50 outside (estimated)

Jay Schroeder

$0

Supporting

$250

Attacking

17k

Reach

$0 own committee · $250 outside (estimated)

Cindy Werner

$198

Supporting

$50

Attacking

16k

Reach

$198 own committee · $50 outside (estimated)

Who's paying. $3k in tracked ads — an estimated 11% from outside groups. Jay Schroeder is the most-attacked candidate here.

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